Sustainable strategy
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Understanding Sustainable strategy
A long-term business strategy is a way for your company to address global sustainability challenges and advance sustainable development. However, to take a visionary and holistic perspective on sustainability requires aligning your company perspective with a societal and environmental macro-level understanding of sustainability. Through this integrated strategy, your company can advance sustainable development while doing business.
The factors influencing an integrated strategy implementation process are:
- organisation-related
- employee-related
- internal activities
- outward activities
- market-related conditions
Strategy implementation is a continuous and long-term process. Moreover, data analysis emphasised that implementation depends on contextual issues, such as market-related conditions. (1)
In Experiential Growth Method® terms, this means:
Outer focus
- Sustainable and professional brand
- Sustainability legitimacy in different markets
- Clarifying the impacts
- Pushing the market in a specific direction
- Functionality demands of sustainable products
Other focus
- Sustainability-oriented organisational culture
- Open (downwards & upwards) knowledge sharing (between colleagues)
- Setting measurable and role dependent targets
- Assimilation of sustainability in daily tasks/projects
- Training
Inner focus
- A longstanding commitment to sustainability
- Motivation to advance sustainability
- Being proactive
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| (1) | Sustainible strategy | Factors influencing the implementation of an integrated corporate sustainability and business strategy - Kaisa Manninen - Journal of Cleaner Production - 2022 |