Business model

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Welcome to the Business model page


What is a business model?

'Business model' consists of interlocking elements, that taken together, create and deliver value:

  • customer value proposition
  • profit formula
  • key resources & processes

Johnson, 2008


Thinking about the concept

A visual thesaurus search is always an excellent starting point to discuss a concept definition:

Thesaurus - ENG
Thesaurus - Synonyms, Antonyms, and Related Words (



Relations of Business model within Corporate futuring (and Organisational futuring)

EGM - Cf - Business model - 3D - ENG.jpg

There exists a close vertical relationship within Corporate futuring:

On the Outer focus level, a close relationship exists with:

Corporate futuring and Organisational futuring intertwine, on the Outer focus level, through:

In concrete terms, this means:

  • The trio - 'Appreciation', 'Organisational structure' and 'Business model' - is inextricably linked.
  • Your 'Business model' contributes substantially to 'Commercial management' and 'Operational Strategy'.
  • To accomplish your 'Business model' in line with your 'Operational Strategy', you need the right 'Human capital'. Even so, to realise your 'Commercial management', you need 'Compliance management'.



Questions we can ask ourselves when contemplating our Business model

  • Is our 'Business model' based on 'Appreciation' and on 'Organisational structure'?
  • Is our 'Business model' robust enough to enhance our 'Operational Strategy'?
  • Is our 'Business model' keen enough to support our 'Commercial management'?
  • Or does our 'Business model' prohibit relations between our 'Operational Strategy' and our 'Commercial management'? (See collider and mediator)