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Welcome to the Strategy (core concept of business strategy) page


The art and science of planning and marshalling resources for their most efficient and effective use. The term is derived from the Greek word for generalship or leading an army.

Strategy is the overall campaign plan, which may involve complex operational patterns, activity, and decision-making that lead to tactical execution.

A method or plan chosen to bring about a desired future, such as achievement of a goal or solution to a problem.

A careful plan or method for achieving a particular goal usually over a long period of time.

The skill of making or carrying out plans to achieve a goal.



Greek stratēgia generalship, from stratēgos



Arrangement, blueprint, design, game, game plan, ground plan, master plan, program, project, road map, scheme, plan, system


Related Words

Collusion, conspiracy, plot; contrivance, device, gambit, manoeuvre, ruse, stratagem, subterfuge, trick; counter plan, counterstrategy; means, tactic, technique, way; procedure, protocol; conception, idea, project, proposal, specific(s), specification(s); aim, intent, intention, purpose; diagram, formula, layout, map, pattern, platform, policy, recipe, setup


In warfare

Coordinated application of all the forces of a nation to achieve a goal. In contrast to tactics, strategy's components include a long-range view, the preparation of resources, and planning for the use of those resources before, during, and after an action. The term has expanded far beyond its original military meaning. As society and warfare have steadily grown more complex, military and non-military factors have become more and more inseparable in the conduct of war and in programs designed to secure peace. In the 20th century, the term grand strategy, meaning the art of employing all the resources of a nation or coalition of nations to achieve the objects of war (and peace), steadily became more popular in the literature of warfare and statecraft.