Corporate futuring

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Welcome to the Corporate futuring page

Corporate futuring: Growth is happing when there is a transformation of common sense.

Can you only see, at first sight, a cross, giving you a blocking feeling? Strategy can be overwhelming.

Did you notice the outside-in flow shaping inside-out? These dynamics represent the future of your venture.

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Introduction

What is Corporate futuring about?

Corporate futuring is about the proper strategy of your enterprise. It consists of 'Long-term Thinking', 'Ethical Decision-making', and your 'Operational strategy':

  • The decisions of the past created the position you are in today.
  • 'Now' is the moment to make those decisions that will shape your future.
  • The core of Corporate futuring is helping you to make those decisions that enable future decisions.
  • Decisions who have the highest probability to create value.

We go one step beyond solving easy or complicated issues, providing help with complex, wicked questions about the future of your business.

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The situations where Corporate futuring offers an answer

If you are an entrepreneur, a start-up, a scale-up, an sme with big ambitions, or if you are right in the transition phase between generations, a more subtle situation dictates your need for strategic thinking:

  • a feeling of being at the top of a prosperous area (the famous S-curve), it can only go down
  • a need for new beginning (organisational innovation, product- and/or service innovation)
  • an uncertainty about being in a transition phase (not knowing what it will take and lead to)
  • a changing context (aka market situation)
  • a feeling of becoming obsolete
  • ...

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Triggers leading towards the need for a new Operational Strategy

First and foremost, your business operates in its context:

  • the shortage in the labour market. The number of employees forces you to review your processes and, therefore, also your strategy.
  • the social revolution towards a green economy. New ways of working ask for new ways of strategising: ESG.
  • changes in your market force you to choose a new path.
  • changes or transitions in your organisational structure necessitate a new strategy.
  • ...

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Strategy is making those decisions that enable future decisions - S. Vermeylen

Not making decisions is, by definition, leaving the critical decisions for you and your business to the context in which you operate.

If it works out well for you, you're in luck. If not, you're out of luck. Therefore, it is better to make strategic decisions.

They are not the decisions you make to take operational actions tomorrow, but those that make it possible to make correct, or even better, operational decisions in the foreseeable future.

Strategy is - parallel to your financial investment - the mental investment you and your employees make to improve your assets, structures, human capital, resources, customer portfolio, goods and/or service offerings. In short, all that matters most to your business, to enhance and grow.

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Your enterprise core strategy consists of 'Long Term Thinking', 'Ethical Decision Making', and your 'Operational strategy':

  • The decisions of the past created the position you are in today: NOW
  • 'Now' is the moment to make those decisions that will shape your future: DIRECTION
  • Make the decisions that have the highest probability to realise value: THE NEXT STEP
Overview
Corporate futuring Step by Step
Corporate futuring framework

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Why?

The goal of Corporate futuring is value realisation by letting results bloom

The relationships driving results

The one thing your (operational) strategy has to deliver is value. But, as you may have experienced, value realisation isn't a walk in the park. It is about connecting all the dots.

Result is the next step that arises from value creation. Unfortunately, emerging results only appear in the connection of multiple elements in the organisation.

Read more about
Value realisation
Emerging results

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How?

The dynamics of Corporate futuring comes from strategic thinking and doing

The dynamics of your value realisation

Your strategic cycle (vision, strategy, tactics, mission) mitigates the outside and inside forces of your enterprise and unites them for value realisation.

Read more about
The strategic cycle

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What?

The enterprise elements of the Corporate futuring framework

The business elements of Corporate futuring

The Experiential Growth Method®, defines these action fields as part of Corporate futuring. Their relationships provoce the processes in your organisatition that create a natural (corporate culture) or a wanted strategy.

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Background information

Explore background information about
Strategy
Economics
Sustainability

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Back to Book content - Next page

Directly to

- Main Page

- Experiential Growth Method

- Organisational futuring

- Leading into the future

- Business Dynamics Modeling