Vision

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Welcome to the Vision (core concept of business strategy) page

Definition

An inspirational description of what an organization would like to achieve or accomplish in the mid-term or long-term future. It is intended to serves as a clear guide for choosing current and future courses of action.

Something that you imagine : a picture that you see in your mind.

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Origin

Middle English, from Anglo-French, from Latin vision-, visio, from vidēre to see.

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Synonyms

Conceive, conjure (up), dream, envisage, envision, fancy, fantasize, fantasy, feature, ideate, image, picture, see, imagine, visualize.

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Related Words

Daydream, stargaze; hallucinate; re-create, reflect, relive, reminisce; contemplate, meditate, muse, ponder, ruminate; concoct, fabricate, invent, make up, manufacture, plan, project; foresee, prefigure.

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Closing the circle

A “mission statement” is different from a vision in that the former is the action and the latter is the effect of that action; a mission statement is something to be accomplished whereas a vision is something to be pursued for that accomplishment. Also called company mission, corporate mission, or corporate purpose.

A “mission statement” stems from the mission and precedes the realisation of the vision.